Arizona Cardinals' Super Bowl Trip Provides Timely Boost for Phoenix Economy
"Victory is contagious, and food always tastes better when you win," says Ray Artigue, the former senior vice president of the Phoenix Suns, who is now a professor of practice in the marketing...
View ArticleSending Clear Messages: Communicating the 'Core Idea'
People who know Mike Figliuolo likely were unsurprised when he founded a training and development firm called "thoughtLEADERS, LLC" in 2004. Up to that point, every stage of his career led seamlessly...
View ArticleThe New Frugality: Will It Last or Languish?
Parsimony is a little like dancing, according to marketing Professor John Lastovicka. It's something anyone can learn, but some have more talent for it than others. What's more, the truly penny-wise...
View ArticleProduct Companies Becoming Profitable Services Providers
Many companies have been shifting away from a sole focus on products and have added services in order to drive continued growth and differentiate themselves in an increasingly saturated marketplace. In...
View ArticleOvercoming the Challenges in Migrating from Products to Services: Facing the...
Charging for services involves an organizational shift. Stephen Brown, director of the Center for Services Leadership, says companies must move away from what he calls the logic of manufacturing -- how...
View ArticleFrom Provider to Partner: Service Relationships that Transform Businesses
"Attract more customers, retain the ones you have, and expand existing relationships." That is the magic formula for growth, according to Synovate's Chief Loyalty Architect Dr. Larry Crosby. "Everybody...
View ArticleTrying to Lose Weight? Look Around the Table, Not Just On It
Standing next to a chubby pal might make you feel better about yourself, but it also could make you eat more -- or less -- depending on how big your buddy happens to be and how unbridled that person is...
View ArticleJames Spohrer: How Systems Interact to Deliver Services
By the time you reach your office every day you have already tapped into numbers of service systems. The electric grid that powers your alarm clock, lights and coffee pot, the pipes that deliver water...
View ArticleAvnet's Roy Vallee on Leadership
Thirty-seven years ago Roy Vallee was stocking shelves at a small electronics distribution company in Los Angeles. That small firm has grown up to become Avnet, Inc., a Fortune 500 firm located in...
View ArticleWelcome to the Future: Smart Services Improve Quality, Lower Cost, Foster...
At the 20th Annual Compete Through Service Symposium, hosted by the Center for Services Leadership at the W. P. Carey School of Business, business leaders from all industries gathered to discuss (in...
View ArticlePodcast: James Champy Talks About Outsmarting Your Competition
James Champy is the author of "Outsmart! How to Do What Your Competitors Can't." Champy profiles eight highly-successful firms as he develops his thesis that the key to outsmarting the competition is...
View ArticlePodcast: Your Call is (not that) Important to Us
"Please hold -- your call is important to us." If you've ever heard that sentence then you know what it's like to be "on hold" for customer service. Journalist and author Emily Yellin found herself...
View ArticlePodcast: Warnings for 'Restrained' Eaters
One-third of U.S. adults are obese, and another third are overweight, according to data recently published in the Journal of the American Medical Association. Marketing scholars Naomi Mandel, Andrea...
View ArticleRoll Out the Red Carpet: A Culture of Service Excellence
"There is no arrival at customer service excellence," said Terry Cain, vice president of operational excellence at Avnet, Inc. "It's a never-ending process." Companies in maturing industries have found...
View ArticleMaking Services a Science: New Study Finds Great Interest -- and Great Confusion
Companies like IBM, PetSmart and Marriott have been proving that enormous success, and enormous profits, can be found in services. Yet services have always been difficult to get your arms around --...
View ArticleSocial Media: The Wild, Wild West of New Technology
Leigh Dow, director of the Toolbox for IT at Toolbox.com, addressed the new developments in social media at a recent Showcase Series event sponsored by the Center for Advancing Business Through...
View ArticleDriven to Love: Business Booms when Passion Meets Possessions
Social isolation in the U.S. has been on the rise for decades, according to research conducted in 2006 by sociologists. Yet, that sad news might not be bad news for business, if companies heed insights...
View ArticleAvnet's Steve Phillips: Selling to the C-suite
Steve Phillips is vice president and chief information officer for Avnet, Inc. In 2010, CIO Magazine named Avnet a recipient of the "CIO 100 Award." In 2011, Computer World named Phillips a "Premier...
View ArticleCan Medicare Patients Decipher Prescription Benefit?
Part D, the federal government’s prescription drug insurance program for Medicare enrollees, relies on competition between private insurers to create savings for consumers. This “managed competition”...
View ArticleA Little Respect: Angry American Consumers Not Asking for Much
American consumers are mad. About 50 million of us experienced at least one problem with a product or service in the last year, and it really got our blood boiling. The recently-released 2011 National...
View ArticleMoving from Products to Services: The Six Big Challenges
Product companies are looking to services as a way of increasing profitability and leveling out the revenue cycle. But marketing Professor Stephen Brown with the W. P. Carey Scho0ol’s Center for...
View ArticleState Bicycle: Riding Fixed Wheels to Success
A fixed wheel bike – a “fixie” – is a simple bike with no hand brakes and no free wheel, which means that when the wheels move, the pedals move. Big city messengers love them, they’re a hot item among...
View ArticleBusiness To Go: Marketing and Small Business
Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and...
View ArticleDirect Line to Latest Research and Successful Strategies: Compete Through...
More than two decades ago, the researchers at the Center for Services Leadership put together a presentation to update their board of directors on the center’s projects. That slide presentation quickly...
View ArticleHarvesting Habits: How Marketers Can Use Purchasing Cycles to Increase Sales
Even those who love a certain food – such as yogurt or frankfurters – often turn on their favorites and do not purchase the products for periods of time. Assistant Marketing Professor Sungho Park and...
View ArticleHillary Bach: Leader On the Field and Off
A little over four years ago, Hillary Bach and a group of fellow athletes heard Mary Tillman - mother of the late Pat Tillman - speak about her son, his loyalty to and love for the university, and the...
View ArticleSnapshot: Internship Results in a Primer on Monetizing Free-to-Play Video Games
The global market for video games is forecasted to grow to $81 billion by 2016 -- good news for Alex Konda, a dual Computer Information Systems/Marketing major who wants to make a career marketing...
View ArticleRipple Effect: Retired Faculty Impacted Students and Profession
One is travelling the world. Another continues his research -- but plays Pickleball too! A third inspired a text message during last summer's Olympic Games from a student athlete who was "depressed"...
View ArticleBrand Spanking News: Buying and Selling Brands Can Pump Up Stock Prices
Corporations may strut their synergies and crow about cost savings in acquisition announcements, but does buying a company really create shareholder value? Generally not -- but what happens when...
View ArticleMaking News: Marketing Department Update
In every issue, KnowMKT will bring you news updates about faculty, students, research and events. In this first story, we report on the past year, which was star-studded with awards, gifts and other...
View ArticleGrowth Strategy Through Customer Service: Honeywell Aerospace Ups the Ante
Honeywell Aerospace recently made an internal investment designed to yield competitive advantage and support the company’s growth strategy. It is a one-of-a-kind employee-training program dubbed the...
View ArticleMarketing Students Graduate!
This month's news update inclues a brief look at our December Outstanding Graduating Senior. Alexa Goldman is remarkable, but she's also representative of the many students here who commit themselves...
View ArticleNew Marketing Scholarship: Bringing Real World Experience to Students
Friends since they were marketing students at the W. P. Carey School of Business, Jeff Schmalbach and Sebastien Willefert are establishing a new, one-of-a-kind scholarship that will not only provide...
View ArticleFinding His Niche: Doctoral Student Jim Salas
Home isn't just a geographic location -- it's where you find the thing that you love to do, that matches your interests and talents. The university is that for doctoral student Jim Salas, and coming to...
View ArticleAndrea Morales and the Art of Academic Mentorship
Andrea Morales is the recipient of the 2013 Erin Anderson Award, which recognizes outstanding female marketing scholars and the contributions they make by nurturing other women who want to launch...
View ArticleCarried Away: Marketing Alum's Handbags Taking Off
Fashion designer and marketing alumnus Jennifer Boonlorn has founded her own fashion line: Soul Carrier handbags and accessories. You may have seen her handbags featured on Good Morning America before...
View ArticleHow People Decide: Lab Explores Consumer Behavior
At the W. P. Carey School’s Behavioral Research Lab, marketing faculty conduct research on consumer behavior as it applies to such areas as product selection and consumption -- how and why people make...
View ArticleResearch, Careers, Scholarships: News from W. P. Carey Marketing
Note to students and recruiters: the career mixer is coming next week! This month's news update also highlights faculty research -- newly released findings and scholars sharing their insights with the...
View ArticleBest Western Revisited: On the Inside of Brand Modification
With more than 4,000 hotels worldwide, chances are good that you’ll sleep at a Best Western sometime this year. When you book your room, however, you’ll have more information about your lodging than...
View ArticleSports Business Association: Kick Off Your Career
The Sports Business Association provides students the opportunity to immerse themselves in the world of sports business through speaking engagements, networking events, sports-focused trips and more....
View ArticleNew Degree Program Puts Students in the Game
Sports business not only includes the business of running teams, clubs and leagues, but also the activities related to corporate sponsorship, and the media giants, apparel companies and others who...
View ArticleWhat Price Health? Interpreting Medical Charges
With the healthcare sector moving toward greater price transparency, soon people will be aware of the cost of the medical goods and services they consume -- often for the first time. That information...
View ArticleSimply the Best: News from Marketing
The faculty of the Department of Marketing includes some of the best researchers in the W. P. Carey School of Business. This spring, several were singled out with promotions and awards; others were...
View ArticleNew Options in the Marketing Program
As we look forward to Fall 2013, we are very excited about launching five new curriculum options for our undergraduate students. Directed at different student audiences, all of the offerings are...
View ArticleAthletes' Performance revolutionizes training
<p>When Mark Verstegen founded Athletes’ Performance in 1999, the private industry of performance training “was largely nonexistent,” said current CEO Dan Burns....
View ArticleCustomer experience: A journey, not a moment
<p>Wick’s against-the-grain and often counterintuitive transformation of American Home Shield’s customer service model resulted in an approach focused on the end-to-end...
View ArticleBecky Kasper Scholarship: Walking in her shoes
<p>Becky Kasper was studying marketing at the W. P. Carey School of Business, earning great marks while balancing a job at a local coffeehouse when she was murdered on April 20, 2013. The W. P....
View ArticleHeroes or helpers? Which product types do consumers prefer?
<p>Adriana Samper has done research into the psychological aspect of how companies aim their products at consumers. People equate greater effort with greater control, and consumers who are...
View ArticlePerformance math: Sports analytics growing field
<p>The burgeoning field of analytics was made famous by the book and movie, “Moneyball,” which showed how the Oakland Athletics and Boston Red Sox gained a significant...
View ArticleBig-league sports boost Phoenix economy
<p>The Phoenix metro area boasts a team in all four big-league sports, making it one of only a dozen metropolitan areas that can make this claim. And, of course, ASU has a high-level athletic...
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